With market conditions constantly changing and no two properties ever the same there’s never one ‘tried and true’ method of selling. The type of property you wish to sell and the time frame in which you want to do it ultimately determines the most appropriate and effective marketing strategy. Harcourts sales consultants are top achievers, no matter what it takes. And, while the result should always be what’s best for you, that outcome can be achieved in a number of different ways.
By exclusively signing with Harcourts, your home is immediately entered into our extensive international database, gaining exposure to over 5,200 Harcourts sales consultants in over 790 sales offices internationally.
It is also featured on our website. Exclusive listing avoids the frustrations and lack of action so often experienced when dealing with a number of different real estate companies. It sidesteps the conflicting agendas and different procedures and maintains a strong brand grounding for your property. Most importantly, listing your home with Harcourts ensures your home is backed with the best possible resources come sale time.
The advantages of auction are numerous. You set the terms, conditions and deadline. You agree on an undisclosed minimum reserve price, with no pressure to sell if the property fetches a lower than expected bid. There’s also the very real possibility of acquiring a higher price – especially if keen buyer interest promotes competition. You’ll also attract only genuinely interested, cash-in-hand buyers with no subject-to-sale or subject-to-finance uncertainty. There is even the opportunity to accept offers prior to auction day. A positive statistical sales rate together with property being on the market for such a short time have many regarding auctions as the most successful ‘non-price’ method of selling. Auction marketing motivates genuine buyers to act. It’s also the least disruptive and intrusive method because you only need to open your home at times which suit you best.
This method of marketing creates a high profile for your property and establishes a competitive environment without having to list a price. You also set the terms, conditions and deadline. Prospective buyers become emotionally involved before they consider price and have only one opportunity to put forward their most competitive bid. You have the opportunity to accept, decline or continue negotiations with an interested party. It's your choice. You're in control. Increased enquiries and inspections are often generated by this sales strategy. All tender details remain undisclosed and absolutely confidential.
Price by negotiation is where you market your home to the conditional market as well as the unconditional. You will then negotiate terms with the prospective buyers. Price by negotiation allows for greater flexibility for both you and the buyer as certain conditions can be negotiated into the contract at your request or the request of the prospective buyer, such as subject to building and pest inspections, or finance.
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